Tuesday, August 25, 2020

Diversity of the world’s population Free Essays

string(176) unwelcoming future since UK appears to grasp an inclination of hostile to transient assessment and a transition to network establishment rather than multicultural arrangement (Phillimore, 2011). Presentation Decent variety of the world’s populace has arrived at a point where it is crucial to deliver and all the more significantly to comprehend, the regularly developing test that transcultural nursing stances to the nursing calling. Tending to this issue maintains a strategic distance from segregation and advances correspondence inside all encompassing nursing practice so as to address patients’ issues. Social insurance experts ought to be able to convey, every day, capable consideration and touchy gifted correspondence to socially various people (Maier-Lorentz, 2008). We will compose a custom paper test on Assorted variety of the world’s populace or on the other hand any comparative point just for you Request Now To practice proficient nursing in an applied manner all encompassing nursing care centers around physical, passionate, social, ecological and otherworldly viewpoints just as on the possibility that any individual engaged with treatment care ought to be treated in general and with pride (Dossey Guzzetta, 2005). One of the territories to be talked about is Transcultural Nursing and Leininger’s Transcultural Theory of Culture Care Diversity and Universality and its exploration empowering influences: the Sunrise Enabler and the Ethnonursing Method. Another zone will be Holistic Nursing Practice and Nightingale’s Nursing Theory of Environmental Adaptation just as the contact between Transcultural Nursing and Holistic Nursing Practice. Nightingale’s hypothesis has been picked over others since she was the first to recognize nurses’ work in a hypothetical system and furthermore on the grounds that she was viewed as the mother of nursing rehearses (Ellis, 2008). The improvement of culture care hypothesis brought social insurance experts into another nursing measurement framed by issues, for example, culture foundation, otherworldliness, condition and others that showed how culture and medicinal services are connected (Leininger, 2002a). Comprehensive Nursing Practice empowers dynamic correspondence and equal comprehension, underlines the activity of physiological and psychosocial mindfulness, it depends on intelligent reasoning and supports esteems, for example, independence and patient wishes and inclinations (MacKinnon, 2010). Transcultural Nursing Transcultural nursing might be characterized as a technique to differentiate and see how people see human services, one-sided by their way of life foundation. The standards of rehearsing transcultural nursing are to give total nursing care to people or gatherings by approaching them with deference and considering their social components. It is tied in with nursing practice applied to social qualities and constraints (Leininger, 1991). Meanings of transcultural nursing consolidate numerous components that shape the individual’s social direction. These incorporate are age, sexual direction and money related viewpoints. It has been proposed that by disregarding these culture foundation factors, social insurance experts don't accomplish enough social experience to be consolidated in all encompassing nursing practice (Barnes et al. 2000). This nonappearance may prompt hazardous nursing care and both disappointed patients and experts (Curren, 2006 refered to in Leininger McFarland, 2006, pp.159-160). To advance transcultural nursing care, Narayan (2001) felt that there are four vital perspectives to expect †mindful, sympathy, receptiveness and adaptability. This shows the patients a social getting, gratefulness, thought and readiness from medicinal services experts that depend on singular consideration. Social training and the production of socially capable consideration experts are perhaps the greatest test yet to handle around the world. For example, in America, as the vagrant populace increments eminently so it does the requirement for decreasing imbalances and hindrances, for example, language. Maier-Lorentz (2008) immovably comprehended that such a need could be met by the focusing of bilingual medicinal services experts originating from various foundations. Also, she recommended that so as to give socially capable nursing care, some information on non-vocal correspondence signs could be of incredible worth, all things considered in eye to eye connection, contact, quiet, space and separation, and human services propensities. Green-Hernandez (2004) suggested that as a stage towards multicultural competency, experts that need to manage ranchers ought to acclimate themselves with their particular traditions, for example, utilizing animal prescription for their own conditions as a result of living far away from the consideration foundations. To get culture, Andrews Boyle (1997) gave out differing outlines. For instance, they recommended that by understanding a people’s adages, experts may get a handle on information on the social qualities shared by that populace. The creators likewise focused on the significance of culture information when running over two unique approaches to see taking. For one culture it may not be satisfactory while for another, for example rover individuals, it might be alright, as long as it is originating from a superior off individual. Besides, they likewise found, through analysts, that various societies may believe that by being a requesting quiet, the treatment they get may improve. Riley (2004) announced that a preeminent test for medical attendants in an ethnically extraordinary society is correspondence. Words as well as tone and volume structure spoken correspondence which in various societies varies extraordinarily. For instance, Thai individuals are viewed as not going on and on as they trust it is an indication of incompetence though Cuban individuals are content with talking vociferously. He likewise called attention to that Europeans are not scared of discussing feelings though Asians are reluctant to do as such. Concerning correspondence without words Riley (2004) clarified that eye to eye connection isn't constantly anticipated. For occurrences, in Native America and Asian societies it is hostile and among Muslim Arab ladies it is permitted uniquely to their spouses. In this way, he recognized the significance for human services experts to be socially mindful. Phillimore (2011) investigated the test of arrangement of assorted variety needs in the UK dependent on examines done on human services administration arrangement to new vagrants, during 2007/08 in Birmingham. She expressed that with political powers needing to decrease government assistance support for new transients, such arrangement turns out to be a serious test. She additionally accepted that, over the long haul, this ignoring of social insurance needs will prompt further issues for the medicinal services framework that in any case could be maintained a strategic distance from by simply giving what is required now: social and language administrations and wellbeing support. It was additionally proposed that in today’s political atmosphere offering of ethnically explicit arrangement by the network and for the network, brings about the neighborhood needs not being met, as the current GP frameworks are as of now overstretched. She presumed that various transients are sentenced to an unwelcoming future since UK appears to grasp an inclination of against vagrant slant and a transition to network foundation rather than multicultural arrangement (Phillimore, 2011). You read Assorted variety of the world’s populace in classification Paper models The Culture Care Diversity and Universality Theory by Madeleine Leininger In the 1950’s Madeleine Leininger, a medical attendant anthropologist, understood that nursing practice was requiring a hypothesis to permit individuals to change nursing into a further developed and gainful control that provokes medical attendants to open up to social assortment and comprehensiveness (Leininger, 2006). This was created as a reaction to the interest for multicultural consideration which was tremendous but deficient the same number of social insurance frameworks didn't think about the requirement for uniting society and nursing care (Giger Davidhizar, 2008). The way of life care assorted variety and all inclusiveness hypothesis created by Leininger in 1991 (Leininger, 2002a) is exceptional in that it centers around equipped consideration, can be utilized upon any culture and is put together with respect to people as well as gatherings and families as well. The hypothesis tends to the significance of a steady social skill instrument to obtain social mindfulness through a consistent learning demeanor and endorsement towards human contrasts and rights by medicinal services experts (Burford, 2001, refered to in Baxter, 2001, pp. 202-203). Leininger (2002a) demanded the significance of transcultural information as a device to maintain a strategic distance from human acts, for example, the occasion of September 11, 2001. She at that point proposed the way of life care hypothesis as the most all encompassing way to deal with step by step change the wellbeing framework. This genuinely necessary change requires comprehension of people in manners that distinguish and regard their social foundation and will lead us to see such transcultural consternation. The hypothesis was utilized in an examination among Hispanic home consideration patients in the US, 2007, so as to recognize social needs. Accordingly, care conveyance improved in certain territories and there was a proposal depicting the utilization of the model as an instrument to decrease costs in the medicinal services framework (Woerner et al. 2009). Leininger’s hypothesis applies not exclusively to races from various foundations yet additionally to today’s dubious gatherings, for example, transgendered individuals, impaired individuals , the young, neediness and the destitute that may represent a specific level of trouble of comprehension to medicinal services experts. There is additionally an understanding that, on account of Leininger’s culture care hypothesis, the nursing calling today realizes how to take into account culture when caring for people and has a generally spread caring way of thinking in emergency clinics (Clarke et al. 2009). For this model to help the medicinal services proficient to comprehend factors as significant as the executives and approaches, just as having the option to think about their choices and activities, Leininger planned two to

Saturday, August 22, 2020

Archaeology of Ancient People

Neediness and how it connects to globalization (Africa) - Research Paper Example African nations are less inclined to profit by globalization because of the way that they are at the most reduced reconciliation level with the remainder of the world (Docquier and Hillel 690). As much as possible influence the development of an area in a positive manner, the case in Africa is extraordinary. For example, African states need to keep up a solid and stable large scale monetary system just as leading major institutional changes like advancement of good administration in the entirety of its edges. This paper is demonstrating why Africa despite everything endures hurtful financial frameworks, strife, natural issues and populace development in spite of being presented to globalization. Progressives see globalization as the best device of assuaging destitution and giving the poor a safe situation from which they can gain further ground in the worldwide economy (Kacowicz 570). In Africa, the patriots battled for autonomy as a result of monetary misuse by their different pioneer powers. In spite of globalization, Africans are as yet stifled monetarily through the European Imperialism, whereby the principal world nations from the west adventure the underdeveloped nations in Africa. This implies African states are as yet constrained by western powers through marking of exchange agreements, some of which have ominous conditions. Most African economies rely upon one a solitary fare, which is horticultural produce; consequently they need expansion (De Janvry and Elisabeth 20). Over the previous decades, the market estimation of Africa’s horticultural produce has been decaying in the midst of the consistent increasing expense of imports to Africa. This shows the current worldwide market drawbacks these mono-economies, as they need to drastically so as to pay for a similar measure of imports. For example, in 1962, it took two tons of sisal send out in Tanzania to pay for the import of one tractor (Cooksey and Tim 1). The case was diverse in 1980 since Tanzania needed to trade six tons of sisal so as to pay for the

Friday, July 31, 2020

Postmodernism Sample Essay

Postmodernism Sample Essay The postmodernism term does not mean any narrowly restricted artistic directions or styles, but a certain cultural dominant of modern society, so we can only talk about how the postmodernist views and postmodern mentality are reflected in the approach to creating a film. Modernism and postmodernism use the rethinking of the role of language (ie, the means of organising and conveying meanings) as the basis for cognitive and artistic activity, are opposite one to another. Modernism exposes the conventional character of the conventional language as just a sum of techniques, it wants to reach the meaning with the help of some other, more adequate language and even directly, intuitively. Postmodernism announces the fundamental impossibility of acquiring meaning and closes on the stylised reproduction of various but equally conventional languages. As applied to the cinema, this means that if the original effect of the authenticity of the photographic reproduction of reality outweighs the conventions of editing and genre (especially when they are intentionally reduced to a minimum in neorealism), the language of the cinema is perceived as adequate and transparent. Postmodernism abandons any ideology and value hierarchy following the deconstruction, it produces a reverse reconstruction of the cinematographic language, but already within the framework of conscious stylization. Over time, the emphasis is shifted from the human content of the film, its psychological authenticity to its formal elements, to the text as such. Already in the Worker Drone by S. Raju (2010) and “Play” by Kaplan and Zimmermann, their formal alignment is more important than the content element. All kinds of cosmic fantasies and adventurous epics are built only on interest in formal narrative and tricks, and often both are presented in a parody manner Stylistic and parodic approach to the narrative causes abundant citation and associative links to other films, to the classics of the genre, as a result, the number of new films about old subjects (remakes) increases. Since for postmodernism the hierarchy of meanings and values looks like a manifestation of authoritarianism, an equality that leads to aesthetic populism is established between all texts, when elements of high and popular culture, styles, genres, etc. turn out to be completely mixed. One of the peculiarities that distinguishes postmodernist films is intertexting that you can see in both films “The Worker Drone” and “Play”. In the first film, the characters watch a video commercial while in the second film, the characters are inside of the video game. They question whether the surrounding world is real and they are not aware of who they really are. The feeling of paranoia is the problem that characters of both films face and they search for the answers throughout the films. The postmodernism examples are seen in the films and they represent the cognitive activity of the characters, their deprivation of real world or the world that they consider to be theirs. True feelings and senses of perception become questionable. Watching the films will provide the viewers with bright representation of the postmodern culture on the 20th and 21th centuries

Friday, May 22, 2020

Should Prostitution be Legalized - 1572 Words

Legalizing prostitution could reduce attacks on women, trafficking of children, and the excessive amount of police man hours. What is prostitution, prostitution means that it is an activity that a person receiving sexual favors for monetary payments. Considered by many as the oldest profession in the world it is still illegal in most countries. Prostitution can be looked at from different points of view; it can be looked upon as a means to obtain sex without having the hassles of dating someone. Some issues could arise in relation to public health, legal issues, ethical, and moral issues if the legalization of prostitution is violating human rights. Some would argue that legal prostitution could cause public health, and safety issues. Many believe that prostitution is considered violent to a specific gender and a total violation of human rights (Ekberg, 2004; Giobbe, Harrigan, Ryan Gamache, 1990; Valor-Segura Exposito, 2008). It is said that some women become prostitutes by trickery or coercion, but in reality most women knowingly practice the profession of prostitution because of the financial gain over many jobs in the modern day world. These women could also use prostitution as their line of work because they enjoy what they are doing. The theory of Ambivalent Sexism, this theory states that sexism derived from two different aspects; both are similar. The first aspect is benevolent sexism. Benevolent sexism deals with the search for intimacy, or the lack of socialShow MoreRelatedShould Prostitution Be Legalized?1406 Words   |  6 PagesProstitution is one of the largest controversial issue facing the United States. The definition of prostitution, according to Merriam-Webster’s Dictionary, is the act or practice of engaging in sexual relations especially for the money. Prostitution has been constantly bashed by the media and is currently legal in only one state. In this state, only one county has banned prostitution. Why is it illegal? What is wrong with prostitution that has made it illegal? These are the important questions thatRead MoreShould Prostitution Be Legalized?1048 Words   |  5 PagesWalker May,15,2015 Should prostitution be legalized? Most of us have heard of prostitution and the controversial opinions of people whether it should be legalized or not. The fact is that prostitution has been practiced for many years regardless of its legality. As defined in the dictionary prostitution is the exchange of sex for money. Out of the 50 states in the U.S., Nevada is the only states were prostitution is legal. On the other hand, in some European countries prostitution is not illegal andRead MoreShould Prostitution Be Legalized?1111 Words   |  5 PagesProstitution has been around for a very long time. There has been great debates over the last few decades about prostitution law reform. It is accepted by some, denied by others, or just forbidden. Prostitution is that one thing that people do and does not get brought up for discussion after the fact. It is what some people call dirty and distasteful. But prostitution whether legalized or not will continue to happen. I will argue that prostitution should be legalized becaus e it would bring more benefitRead MoreShould Prostitution be Legalized?1658 Words   |  7 PagesProstitution is an issue that has been debated in many countries. 22 countries have legalized prostitution. In the United States, prostitution is only legal in 11 rural counties in Nevada. It used to be legal in Rhode Island due to a loophole, but since 2009, it has been illegal. Women are not the only ones who are prostitutes, about 20 to 30% of prostitutes are male, which means both genders are affected by laws against prostitution. Men and women should be allowed to choose how they want to useRead MoreProstitution Should Be Legalized?1072 Words   |  5 PagesProstitution in America Some consider prostitution to be evil, sin incarnated. They believe that the act of fornication with an unknown and unloved person is unholy and should be punishable. They may believe that those who are prostitutes are not human, but instead creatures that have given into their most primal lust. To give into the carnal temptation of sex, and to resolve it through means that are not considered normal, sentences one to eternal damnation. Or so some believe, and I respect theirRead MoreShould Prostitution Be Legalized?1663 Words   |  7 PagesDecriminalizing prostitution in the United States will be a hazard to the nation. Prostitution has been often called one of the oldest jobs in the world. However, it has been illegal in nearly all societies throughout history. Currently, there have been various countries where prostitution has been legalized by the government, allowing people over eighteen year olds to work as prostitutes legally. Nonetheless, those countries have had several neg ative effects following the legalization of prostitution. NeverthelessRead MoreShould Prostitution Be Legalized?1725 Words   |  7 PagesProstitution Should Be Legalized Some say prostitution is the world s oldest profession. Yet, only a small percentage of the world’s government allows it. The legalization of prostitution is a very controversial topic due to many people’s moral beliefs. Prostitutes all over the world are treated as outcasts. A reason for people to be against prostitution could be due to their religious beliefs, moral standpoints, or lack of knowledge over the subject. Many religions state that sex outside of marriageRead MoreShould Prostitution Be Legalized?1188 Words   |  5 PagesShould Prostitution be legalized? Prostitution is defined as the engaging in, or agreeing to engage in, sexual conduct for a fee. Women are pushed into entering prostitution for many reasons including lack of education, poverty, and personal choice. Prostitution is currently illegal, but there is much controversy surrounding this issue. Picture in your mind this scenario: Jane is a 26 year old single woman who makes her living working the streets as a prostitute. She is clean, and is tested regularlyRead MoreShould Prostitution Be Legalized?1411 Words   |  6 PagesShould prostitution be Legalized? Whether or not prostitution should be legalized is, for some, a morally plagued question. The value society puts on sex can directly affect whether or not legalization will be considered. Even within Europe there is a drift. While France has banned prostitution it is legal in Germany, and has been since 2002. Is France morally outstanding, or is there something more to prostitution then what generally thought? The legalization of prostitution will affect many otherRead MoreShould Prostitution Be Legalized?1537 Words   |  7 PagesProfessor Petretto English 111 15 Nov. 2016 Should Prostitution be Legalized? Prostitution has been and may always be one of the most controversial topics in the United States. While there are some who argue that prostitution should be legalized, others do not agree with this theory. Some advocates argue that prostitution is a victimless crime and that it should be a decision that one chooses on his or her own. They also believe that the legalization of prostitution will minimize crime, increase tax revenue

Sunday, May 10, 2020

Using Technology to Enhance Elementary Education Essay

Introduction Even though too much technology will cause the child not to think outside the box but look for other technology to bail out the childs thought process, technology does allow the child to learn quicker. Because technology allows the teacher to develop lessons at the child’s pace and learning level and Visual and interactive technology allows the child to learn and correct their errors without feeling hurt or discouraged. Children need real-life experiences with real people to benefit from available technologies. Technologies used to enhance curriculum and experiences for children benefit young children the greatest are those that are interactive and allow the child to develop their curiosity, problem solving and†¦show more content†¦(Scoer, Ellis Railsback, 2001) Pros of early childhood technology Pushing keys, manipulating a mouse is a fine motor skill, which also improves hand and eye coordination that will payoff years later. Cause and effect when the child can manipulate pop-up books, and levers, switches or buttons when clicking on an icon and discovering what is underneath be it a letter or the right color. Utilizing technology in ways that children can interact, communicate and cooperate with each other can promote positive outcomes to their learning and behavior. (Theodotou, 2010) It is also important that adults guide discreetly children in their digital activities in order to assist them to advance their mental abilities. Freely explore touch screens loaded with a wide variety of and developmentally appropriate interactive media experiences intended and enhance feelings of success. Begin to explore and feel comfortable using â€Å"traditional† mouse and keyboard computers for using Flash-based websites or looking up answers with a search engine. Capture photos of block buildings or artwork that children have created; videotape dramatic play and replay for children to view. (NAEYC, 2011) Cons of early childhood technology Overuse of these activities could have negative effects on a child’s learning and behavior. Sitting young childrenShow MoreRelatedTechnology And Its Effect On Children928 Words   |  4 Pagesuncommon to see children using technology. In fact, just about everywhere you venture you are likely notice a child with an iPhone, or a tablet. Within the last five years’ elementary schools have been depending more on technology such as computers, and tablets for learning, compared to 10 years ago when everything was teacher taught and the closest form of technology found in the classroom happened to be a projector. The fact that there was little use of technology in elementary schools when today sRead MoreInstructional Strategies For Students With Intellectual Disabilities771 Words   |  4 Pagesthis study described special education teachers’ instructional strategies for using the iPad as an instructional tool to enhance the teachin g and learning process for elementary learners with intellectual disabilities. Students with intellectual disabilities poses a vast range of challenges to special education teachers when using the iPad as an instructional tool to enhance the teaching and learning process in classrooms. Using the iPad as an instructional tool to enhance the teaching and learningRead MoreHow Close Is Too Close? Essay1394 Words   |  6 Pagesmay not have enough time to make our way through the crowed car to get off at our destination. Similarly elementary students enrolled in San Felipe Del Rio Consolidated School District are also feeling the â€Å"crowded train car effect† as classrooms are filled to capacity to instances where not enough seating is available for each student. Del Rio School district should build another elementary school because it would give teachers the ability to provide mentoring and improve students academic performanceRead MoreA Short Note On D. Rio School District Essay1398 Words   |  6 Pagesnot have enough time to make our way through the crowded car to get off at our destination. Similarly elementary students enrolled in San Felipe Del Rio Consolidated School District are also feeling the â€Å"crowded train car effect† as classrooms are filled to capacity with instances where not enough seating is available for each student. Del Rio School district should build another elementary school because it would give teachers the ability to provide mentoring and improve students academic performanceRead MoreTechnology Has Made It Move Into Today Classroom1559 Words   |  7 PagesTechnology has made it move into today classroom. Earle, defines technology as a tool make learning more efficient (Earle, R. A. 2002). Every teacher is challenged to provide a learning environment with technology that promotes intellectual growth and stimulation. In the age of technology educators must prepare students for success in future careers by using current technology in their classrooms. Students will need to have access to current technology to assist in solving complex problems, completingRead MoreImportance on Computer in Education1514 Words   |  7 PagesLiterature History The Elementary and Secondary Education Act of 1965 allocated money to bring new technology into schools, including computers. In 1975, Apple Computer first donated computers to schools, and by 1981 educational drill and practice programs were developed. By 1996, many schools were rewired for Internet access. Importance of Computer in Primary Schools The use of computer education in both public and private schools provides students with the technology skills required for collegeRead MoreEducational And Informational Technology In North Haven Public Schools1299 Words   |  6 Pageseffective and appropriate district technologies to support teaching and learning within the district..† In order to enhance my own knowledge in technology, I interviewed the Director of Education and Information Technologies, attended workshops on technology, conducted my own research, and explored technology available to staff in the Middle School. Describe what you saw or experienced, emphasizing what surprised you. This past year, the Board of Education approved a new position of DirectorRead MorePublic School Boards Vs. Private Schools993 Words   |  4 Pagesand 29 English Catholic school boards (Ministry of Education, n.d.). There are also 4 French Public school boards and 8 French Catholic school boards (Ministry of Education, n.d.). Public school boards or private schools are the ones who hire elementary school teachers (Elementary School Teacher., n.d.). In 2014-2015, there were about 115,156 full-time teachers, about 74,960 elementary schools and 40, 196 secondary teachers (Ministry of Education, n.d.). During the same time, there were about 7Read MoreEssay on Theories addressing learning styles1525 Words   |  7 Pagesthings that they can touch or manipulate. Technology supports these three learning styles; auditory, visual and tactile. Animated graphics of computer software support the needs of visual learners. Not just in a regular classroom can children benefit through visual a ids, but also in a music classroom. Amy Casey, a former elementary teacher in the Kansas City school district said, â€Å"My experiences in my own classroom have proven that integrating technology into the music curriculum entices studentsRead MoreEmbracing Smart Classrooms : A Wave Of Excitement And Interest Essay1266 Words   |  6 Pages All of these inventions are electronics that completely changed education during its time. In today’s classrooms, we do not use the radio as much. However, even after 60 years people are still using overhead projectors and videos to teach. The overhead projector has been reinvented multiple times to keep up with the technology around it. Videotapes have done the same and now videos are easily accessed on the internet. Technology is changing everyday. You see it with new phones or new computer systems

Wednesday, May 6, 2020

Media sends unhealthy signals to young women Free Essays

Media sends unhealthy signals to young women Every girl has seen a woman in the media stick thin, sun kissed, envy of the way she looks â€Å"perfect†. Women that are put on television, a magazine or advertisements is ultimately fake with Photos, makeup and plastic surgery. This is a dangerous perception of beauty which has resulted in a decline in self-acceptance. We will write a custom essay sample on Media sends unhealthy signals to young women or any similar topic only for you Order Now Many girls any age struggle with their image believing that they are not thin enough, their hair is not long enough, or even they believe that they are ugly. I believe that the social stereotype of beauty should go back to the ass’s. Self-acceptance and self-esteem is one of the biggest issues for young women who believe that they are not beautiful. A high percentage Of girls who do not think they are thin enough go to the extreme of anorexia, bulimia or even diet pills at a young age. A mental condition that they will live with for the rest of their lives, the life expectancy for those with this mental illness is very short because of the lack of nutrients. Women that are models will even reluctantly eat, a model at size 4, is considered fat while the average of America is size 14, in the ass’s the average size was 1 1. Many young woman will even change their appearance to â€Å"mold† their self to be perfect. Most popular at the moment is the ideal for long hair so girls will buy hair extensions that could cost up to $300. Some girls will buy colored contacts for the desired blue eyes. Almost every young woman who desperately wants to be perfect will spend hours upon hours on their makeup, sadly I am guilty of this before school I will wake up two and a half hours ahead of time to get ready. Others will get fake nails, fake eyelashes, and self-tanners. A girl could completely change the way that they kook and still not be happy with their appearance. In the ass’s skinny was not beautiful, a lot of makeup was not beautiful, but what is beautiful? Confidence? Confidence is something I believe that every young woman should have it is a very important thing that helps with growing up in to a woman. Models are a very small majority of America that is mass produced in the media of what young woman believe to be what they should look like. Media had had a very large degrading impact on young woman everywhere. How to cite Media sends unhealthy signals to young women, Papers

Wednesday, April 29, 2020

Pure High Note free essay sample

A Pure, High Note of Anguish† by: Barbara Kingsolver Barbara Kingsolver’s â€Å"A Pure, High Note of Anguish,† expresses her painful grief in seeing innocent people die without having done anything to deserve it. To Americans, Kingsolver says â€Å"There are no worse days, it seems,† referring that 9/11 is the worst thing that’s ever happened in the world. Kingsolver symbolizes the children dancing in the street as the hatred that other countries have against the United States. Kingsolver believes asking, â€Å"Will this happen to me? is the wrong question because almost always people die without having done anything to deserve it. To Kingsolver, people almost always die without having done anything to deserve it. To this I agree. Over 3,000 people were killed during the attacks in New York City and Washington, D. C. , including more than 400 police officers and firefighters (History). As of June 2006, 1577 Louisiana residents had been confirmed as deceased as a result of Katina (Sharkey). We will write a custom essay sample on Pure High Note or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Motor vehicle crashes in the United States result in more than 40,000 deaths per year (Hitti). Each year globally, 12. million people learn they have cancer, and 7. 6 million people die from the disease (CDC). As most people would think, every one of these victims are innocent people who do not deserve to die. As seen above, these causes of deaths can be from attacks, natural disasters, accidents, and diseases. Death is something that occurs in nature and it is both inevitable and final (Cole). No one knows when, where or how they will die. The only thing that is certain is no one deserves to die. Kingsolver states â€Å"There are no worst days, it seems,† meaning that this is the worst thing that has ever happened in the world. Maybe it was the worst thing to happen in the world at that time, but for all of history no. On December 26th, 2004, in Southeast Asia an earthquake occurred out at sea in the Indian Ocean, which immediately caused a deadly tsunami to happen. An estimated 230,000 people died (Wikramanayake). Do we Americans believe that is the worst thing to ever happen in the world? Of course not because we think 9/11 is the worst thing to ever happen to us. â€Å"September 11, 2001, stands as the defining event of the 21st century. It was the worst day of my life and the best day. It was the worst day because of the incomprehensible death, destruction and evil. September 11 was also the best day because it put on display the very finest human instincts — compassion, courage, kindness, selflessness† (Giuliani). These are the words of former New York Mayor Rudi Giuliani, who was the mayor during 9/11. Kingsolver’s child was wondering why there were children dancing in the streets after the news of 9/11. I actually thought the same and remember vividly watching when this occurred on the news. Kingsolver symbolizes these children dancing in the streets as people showing their hatred towards the United States. Everybody knows there has been much anti-Americanism in the Middle East (Tooley). Yet it is undeniable that many Middle Easterners have good reason, from their perspective, to hate the USA (Tooley). In Iraq, for example, it would be amazing indeed if the ferocious death rate among civilians especially children since the embargo and the steady number of civilian casualties from our continued bombing had not created feelings of hatred which would give cause for celebration now (Tooley). Kingsolver and others believe that our country needed to learn how to hurt from these attacks. I believe that is true and that we have also overcome the hurt. Al Qaeda’s intentions of these attacks were to break the United States down. But I believe that it only made the United States stronger as a nation and more aware of threats against us. Psychologically, the nation joined together in a unity that had not been seen since the end of World War II (Jensen). When it comes to our national security and our awareness of the threat from Islamic extremists, we are better prepared than we were but not as prepared as we should be. Our intelligence base is better and our airport security is better, for all its frustrations,† (Giuliani). â€Å"Will this happen to me? is the wrong question, I’m sad to say. † The question should really be, when will this happen to me? That question is unknown to everyone. No one can predict the moment of death (Scott). People wake up each day and have no clue what will happen to them.

Friday, March 20, 2020

Micromax Market Mix Essays

Micromax Market Mix Essays Micromax Market Mix Essay Micromax Market Mix Essay The mobile phone market in India is worth 130 million handsets annually. While the big boys like Nokia, Samsung, LG, Motorola and Sony Ericsson make up for 70% share, the market has of late seen a slew of domestic firms such as Micromax, Karbonn and Intex making large inroads and new established brands like Videocon and Onida entering the field. Among the domestic firms, one of the most promising brand is Micromax. Micromax is known to be one of the leading Indian Telecom companies that have 23 domestic offices located all over the county along with International offices. With a futuristic vision and an exhaustive RD at its helm, Micromax has successfully generated innovative technologies that have revolutionized the telecom consumer space. Though the company made its humble beginning by introducing Micromax Mobiles in the year 1991 but at present it is giving a tough competition to all its competitors in the field. The company is known to be a leading provider in the country for wireless technology solutions. Latest technological advancements are used by the company to bring landmark solutions for the users in the mobile world and to create a niche for itself. There are many â€Å"first† to the credit list of Micromax. The company’s vision is to develop path-breaking technologies and efficient processes that incubate newer markets, enliven customer aspirations and to make Micromax a trusted market leader amongst people. A Brief History of the Company Few years ago, when Vikas Jain’s firm was delivering computer printers and monitors across India, he saw first-hand how pervasive Nokia had become and also observed that When Nokia or Samsung roll out a new model they do so from its global portfolio rather than launching something specifically for India and Despite Nokia’s dominance, the Indian mobile-phone market was far from being saturated. Jain saw his chance, who set up the company in 1990s along with three friends from engineering collegeRahul Sharma, Rajesh Agarwal and Sumeet Kumar, all of whom are in their mid-30s to early 40s. Micromax, started operations in 1991 as an embedded software design firm, but was incorporated as a company in 1998, when it branched out as a distributor of computer peripherals such as printers, monitors, scanners from manufacturers such as LG, Sony Inc. , Dell Corp. Though Micromax made its debut in 1991 but it presence has been felt majorly in few previous years. Serious developments and rise was seen in the year of 2008 when the company entered Indian Cell phone handsets market. Company entered market in March 2008 in which it had a market share of meager 0. 59% average. Though the company made its humble beginning by introducing Micromax Mobiles in the year 1991 but at present it is giving a tough competition to all its competitors in the field. Company overview Micromax is a telecommunications company based in Gurgaon, Haryana, India. It is a manufacturer of wireless telephone handsets. Micromax has 23 domestic offices across the country and international offices in Hong Kong, USA, Dubai and now in Nepal. Micromax is the largest Indian domestic mobile handsets company in terms of units shipped during the quarter ended March 31, 2010 and the third largest mobile handset seller in India as at March 31, 2010 after Nokia and Samsung. Micromax, as they claim on the company’s website, is on a mission to successfully overcome the technological barriers and constantly engender â€Å"life enhancing solutions†. The company’s vision is to develop path-breaking technologies and efficient processes that incubate newer markets, enliven customer aspirations and to make Micromax a trusted market leader amongst people. With a 360 degree advertising and marketing strategy sketched out, the company has an optimistic outlook for the telecom consumer space. Currently present in more than 40,000 stores across the country, the company plans to have an aggressive market incursion to reach out to its customers through 70,000 operational stores in the coming year With young enthusiasts as its anchor, Micromax Informatics Limited has created a niche for itself in the telecommunication industry. Micromax ventured into the telecommunication industry with an end-to-end solution of Fixed Wireless Devices and Wireless Data Cards. In the year 2008, after delivering upon the technology of fixed wireless-powering desired products, the company forayed into one of the most predominant genres of telecommunication Mobile handsets. Since then Micromax has received commendable response for its unique and interesting handsets. Today Micromax has become a brand which people relate and look up to for realizing their individual device preferences and other out-of- the-box solutions. The Marketing Mix for the company Marketing is one of the most important part in any company’s growth. The growth of Micromax is due to the strong marketing strategy of the company. Micromax Inc. has seen some serious rise in market share in few years. Micromax is the largest Indian domestic mobile handsets company in terms of units shipped during the quarter ended March 31, 2010 and the third largest mobile handset seller in India as at March 31, 2010. On March 31, 2010 the company registered the market share of 6. 24% for that quarter, which grew from 0. 59% in September, 2008. Micromax became the fastest growing mobile brand in India for the fiscal year 2009-10. Handset sales have grown by 123. 48% from 1. 5 million units in the quarter ended June 30, 2009 to 2. 57 million units in the quarter ended March 31, 2010. Micromax also sells data cards to service providers in India which includes Indias leading operators like AirTel and BSNL. Recently Micromax has launched their first Android mobile Micromax Andro A60 in India for a cheaper price tag than the competing models. The major m arketing management decisions can be classified in one of the following four categories: Product, Price, Place (distribution), Promotion. These variables are known as the marketing mix or the 4 Ps of marketing. They are the variables that marketing managers can control in order to best satisfy customers in the target market and the firm attempted to generate a positive response in the target market by blending these four marketing mix variables in an optimal manner Product The product is the physical product or service offered to the consumer. In the case of physical products, it also refers to any services or conveniences that are part of the offering. Product decisions include aspects such as function, appearance, packaging, service, warranty, etc. Unlike many challenger brands, Micromax was careful in its product strategy. Although all Micromax products were towards the lower end of the pricing spectrum, the brand was focusing on adding more features at a reasonable price. Micromax has currently around 75 mobile sets in the market. The focus was more on value than price, that value orientation with a clear differentiation was a significant factor that aided the significant growth of this brand in Indian market. The company in their website claims to have invested heavily in the product development. The brand boasts of launching many firsts in the market like Handsets with 30 days battery backup Handsets with Dual SIM / Dual Standby Handsets Switching Networks (GSM CDMA) using gravity sensors Aspiration Qwerty Keypad Handsets Operator Branded 3G Handsets OMH CDMA Handsets, etc. Micromax recently ventured into the telecommunication industry with an end-to-end solution of Fixed Wireless Devices and Wireless Data Cards. In the year 2008, after delivering upon the technology of fixed wireless-powering desired products, the company forayed into one of the most predominant genres of telecommunication – Mobile handsets. Since then Micromax has received commendable response for its unique and interesting handsets. Innovation, Cost-Effective, Credible and an Insightful RD are given high emphasis at Micromax in the telecom vertical. Price The product and price go hand in hand for any company, that mean if there is a product there must be price and vice versa. Pricing decisions should take into account profit margins and the probable pricing response of competitors. Pricing includes not only the list price, but also discounts, financing, and other options such as leasing. All Micromax products were towards the lower end of the pricing spectrum . These mobile phones generally good features in an affordable price that mean value for price. Some of the mobile sets are noted below. The new Micromax X414 is a large 2. 8-inch Touch Screen mobile phone 2. 0 MP Camera FM Radio/Recorder/Scheduler Multi Format Audio and video Player Expandable Memory (upto 4GB) Bluetooth with A2DP Theft Tracker GPRS/WAP/MMS Price: The new Micromax X414 touch screen mobile phone price in India us Rs. 5, 500 Micromax X117 key features: Dual SIM GSM (GSM+GSM) FM Radio Up to 15 hours talk-time Up to 30 days standby time expandable memory up to 8GB Color TFT display screen The new Micromax X117 mobile phone is available in India at price of Rs. ,490 Price of Micromax Q1 mobile is Rs. 2550/- Price of Micromax C112 mobile is Rs. 1,600/- Micromax H360 The price in India of the new Micromax H360 3G mobile phone is Rs. 5, 500 . It will only be available with the MTNL connection. Micromax x800. 2. 8-inch Touch-Screen 8MP Camera(Auto Focus) Xenon Flash Smile Detect 262K Colors GPRS/WAP/MMS MP3 Player Theft Tracker Bluetooth with A2DP Expan dable Memory Pict-Bridge PHB Import/Export TV Out Price and availability: The new Micromax X800 mobile phone is available in India at price of around Rs. 3,000. From the above data it is clear that Micromax is clearly providing value for money. All its products are having high feature in a comparatively low and affordable price. How did Micromax, which started off barely three years ago, grow to be the third-largest handset maker? Analysts say Indian firms have benefited from the price sensitivity of the market. Most Micromax models cost less than Rs 5,000. â€Å"Lower price points with similar features as that of a Nokia or a Samsung are driving Micromax’s growth,† says Anubhuti Belgaonkar, telecom managing analyst at Ovum India. Place (distribution) Place (or placement) decisions are those associated with channels of distribution that serve as the means for getting the product to the target customers. The distribution system performs transactional, logistical, and facilitating functions. Distribution decisions include market coverage, channel member selection, logistics, and levels of service. It was in 2008 that Micromax ventured into the mobile handset market. The brand wanted to create a base before taking on the large players. Hence as a go-to- market strategy, Micromax concentrated on the rural market first. It was a different move altogether since most of the marketers tend to concentrate on the urban markets then move to the rural markets. One of the major aspects that contribute towards the substantial monthly growth of Micromax is its 80% sales in the rural areas. Micromax launched its first phone in the rural market with a very unique USP- 30 days battery standby time. The brand was launched from a consumer insight that most of the rural households do not get enough electricity to recharge phones on a daily basis. Hence a phone with a 30 day battery standby would be a worthwhile differentiation. The first product was a big success. The first product Micromax X1i priced at Rs 2150 was lapped up by rural market. The success of X1i encouraged the company to go aggressively into the market. But tapping the rural market is not an easy task. There is severe logistics pressure in servicing these markets. One of the first things that Micromax did was to establish the distribution network. According to a report in Forbes India (March 5, 2010), Micromax created a distribution network comprising of 34 super distributors, 450 distributors and around 55,000 retailers. The brand could also take advantage of the inroads made by other brands into advantage. One of the highlight of their distribution strategy was that Micromax managed to make these dealers pay in advance by offering them more margins. Marketers will vouch that the most difficult part in managing distribution is the payment collection part. According to the news report, Micromax managed this hurdle through this strategy of more margins for advance payment. It is not a new strategy to offer such kind of discounts for advance payments (cash discounts), but to make a retailer accept such an offer is indeed a remarkable feat. One of The distribution strategies for long-term dominance adopted by the company is expansion into international markets. In fact, Micromax has already set up shops in Nepal, Sri Lanka and Bangladesh, and is looking forward to launch operations in the Middle-East in August 2010. As company officials say, Africa and Latin America will then follow. Many are aware that Micromax entered the handset market only two years back, but many dont know that it had already ventured into the distribution business six years before it even thought of betting big on handsets. They already had a B2B business in place, which gave them an automatic exposure to market truths and psychology of the consumers. This helped them understand what the market would desire in their handset. Developing an edge on the distribution front is also what the top honchos at Micromax worked on to succeed in India. The prime reason for this was to reach out to the non-connected rural and smaller locations, which were still untouched by rivals. The company also paid great attention to keep their channel partners pleased, up and running. With the system in place, it was not long when the company entered in the urban market through phones like the Q2, which marked Micromaxs entry into the QWERTY category. With an attractive price tag of just Rs. 4,000, it became a runaway hit (as at that time Nokia’s QWERTY range started at a price point of Rs. 12,000). By changing the rules of the game, Micromax has indeed developed a short term sustainable competitive advantage. In January, TA Associates, a mid-market private equity firm, invested $45 million (Rs 208 crore) to buy a minority stake in the firm. â€Å"As a fast-growing, profitable company in a growth industry, Micromax fits TA’s investment profile,† says Naveen Wadhera, director at TA Associates. Jain and Sharma plan to use this fund as a war chest to beat off competition as Micromax grows. The company is already present in Nepal, Bangladesh and Sri Lanka, and it plans to have footprints in Nigeria by the end of April, and in Brazil by the second week of May. Currently present in more than 40,000 stores across the country, the company plans to have an aggressive market incursion to reach out to its customers through 70,000 operational stores in the coming year and the company also plans to open around 100 exclusive stores in coming years. Promotion Promotion decisions are those related to communicating and selling to potential consumers. Since these costs can be large in proportion to the product price, a break- even analysis should be performed when making promotion decisions. It is useful to know the value of a customer in order to determine whether additional customers are worth the cost of acquiring them. Promotion decisions involve advertising, public relations, media types, etc Advertising is the one of the biggest tool to development of integrated marketing communication. So the Micromax uses IMC tools to promote the product and build the strong image of the brand in the consumers mind. Integrated Marketing Communication ( IMC) is the practice of unifying all marketing communication tools so the send a consist, persuasive massage promoting company goals. The following tools of IMC are being used by Micromax: Events and experiences For marketing of its products the company is riding on two enduring Indian obsessions–sports and films–to build its brand. Following up on its association with the popular Twenty20 cricket Indian Premier League (IPL), Micromax, a brand that is less than three years old, has become the title sponsor of almost all tournaments and series of which India is a p art, including the recently concluded Asia Cup. The objective behind the cricket â€Å"roadblock†, as such behavior is termed in advertising, is to drive brand awareness and recall. The company believes that while cricket may boost a brand instantly, viewers may still not remember the brand after the match or the tournament. Even if consumers remember a series, they may not remember the advertisers. That’s when they thought of a roadblock and decided to sponsor all cricketing properties post IPL. It was one of the principal sponsors of the South Africa VS India ODI series in 2010. According to a survey the company has shown a makeable growth in its business after sponsoring the recent India and southafrica match (refer the fig) Bollywood is also a major platform for the brand, which is targeting consumers between 18 and 27 years. Bollywood’s most bankable star Akshay Kumar was signed on as the brand ambassador six months ago. More recently, his wife Twinkle Khanna was engaged to promote Micromax’s bling phone that comes with Swarovski crystals and a vanity mirror. To push its association with films, the firm also sponsored the IIFA (International Indian Film Academy) Awards held in Sri Lanka, where Micromax recently launched its phones. The brand is now ready to enter Bangladesh and West Asia. Advertising Broadcast media Micromax use television to broadcast their advertisements. Apart from using cricket, films, celebrity Micromax also advertise through news papers. They also utilize hoarding and bill boards to advertise their products. Prime site recently kicked off a month-long campaign for Micromax mobile phones in Delhi, executed mostly through hoardings. Going further, this promotion will be extended to the other regions of northern India as well. The city of launch was Delhi to start with, and post which they did the launch in Patna and Jaipur. Indore is next in line. There are more cities where the campaign will be launched in the near future for which we would be briefed accordingly. All the Medias used by Micromax are very carefully selected as to reach its target audience and through each medium the innovative aspect of the product is portrayed. Besides the focus on product development, Micromax has invested heavily in brand building. The following table shows the companies spending in media for FY. 09-10 Handset Companies: Media Spends (Apr 09- Mar’10) | |Handset marquees | |Spends Rs Cr | | | | | |TV | |Radio | |Print | |Total | | | |  Ã‚  Nokia Corporation | |266 |10 | |126 | |401 | | | |  Ã‚  Samsung India Electronics Ltd | |162 | |0 | |50 | |212 | | | |  Ã‚  LG Electronics India Ltd | |74 | |4 | |28 | |106 | | | |  Ã‚  Spice Mobiles Ltd | |63 | |1 | |37 | |101 | | | |  Ã‚  Micromax Informatics Ltd | |35 | |1 | |12 | |48 | | |   Ã‚  Karbonn Mobiles | |16 | |0 | |25 | |40 | | | |  Ã‚  Videocon Industries Ltd | |21 | |0 | |14 | |34 | | | |  Ã‚  Sony Ericsson (India) | |13 | |2 | |15 | |30 | | | |  Ã‚  Lava International Ltd | |20 | |1 | |7 | |28 | | | |  Ã‚  Maxx Mobile Communications | |13 | |0 | |14 | |27 | | | |Total handsets category | |766 | |22 | |402 | |1190 | | | | | Source draftfcbulkacomstrat. com/about_comstrat2010. html Most of the brand promotion for Micromax is centered on products. The ads are for individual products highlighting the product features and USPs. With a 360 degree advertising and marketing strategy sketched out, the company has an optimistic outlook for the telecom consumer space. Micromax is currently the third-largest GSM vendor in the Indian market, with a share of 8. 1%, perhaps just a few notches behind Samsung who at the second position has 10. 4% control, as per market reports. [Nokia with 52. 7% share is the number 1 vendor]. Micromax has been selling anywhere around a million handsets every month, for the past year, and as company officials state, it has earned about Rs. 15 billion in revenues during the past year. So here’s something to digest – going by the numbers, the Indian handset market is estimated to have sold about 130 million handsets units in the last calendar year alone, which implies, that if we were to consider just the sales during the past 12 months, Micromax has a market share of 9. 3%, much closer (as compared to the previously stated 8. 1%) to the 10. 4% share of Samsung! And there is a lot more to be had from a handset market that currently, only has a tele-density of 49. 5% and has supposedly clocked a turnover of over Rs. 200 billion over last year. Little wonder, that many global bigwigs like Nokia, Samsung, LG Sony Ericsson have time and again referred to India as one of their key markets. But with great opportunities, come greater challenges, and the same is true for the Once, Micromax was a challenger; today it is also being challenged by many entrants like Karbonn, Lava, Maxx, Intex, Lemon, Gee Pee, Videocon, Usha Lexus, Orpat, Airfone and many more. Consumers’ feedback analysis As per the study conducted in the market taking a random sample of around 40 people the following points are found regarding the acceptance of Micromax mobile in the market. More than 70% people are interested to buy Micromax due to its cheap price. While 65-70 % are happy with the value for price of the mobile, 25-30 % still need some more additional feature like torch, additional ear phone etc. Around 25% are still unaware of the brand. And 20-30% still believes the brand is not good as compare to Nokia or Samsung may be due to no advertisement by the company regarding brand. More than 40% people are not happy with the information provided with the mobile at the time of purchase. Many people complain about the reach ability (coverage) of the mobile, as per them they have to move around 30 to 40 Km in order to get a mobile of Micromax. But the most and very important accept of the survey that almost all the customers are not happy with the post sales service provided by the company. And many of the people are quite confused with the meaning of the tag line of the company i. e. Nothing like anything. Distributors’ feedback analysis From another survey that had been conducted over 10 dealers/retailers regarding the acceptance of the mobile in the market as pre the selling point of view, the following points were being founded. All most all dealers/retailers are happy to sell Micromax mobile due to its increasing demand Many dealers/retailers are happy with the margin rate in the product. While many of the dealers/retailers are ok with the offers and promotion of the product almost all complain about the unavailability of the product to meet the demand in time. Some of the dealers/retailers want to have some extra commotion or margin to be applied by the company who used to sell some more no of unit as compare to other. Though they agree that it is steel behind from companies like nokia and Samsung in terms of brand name and post sales service still they appreciate the way the company is growing and trying to solve the issues SWOT analysis The SWOT analysis of the company is as follow: Strengths The following are the strengths of the company ? Latest technological advancements ? Innovative technologies. ? Mobiles having 30 day battery life ? Affordable QWERTY phones ? Affordable Double Sims phones ? Has 23 domestic offices ? More than 40,000 stores of Micromax all over the country ? a 360 degree advertising and marketing strategy ? High penetration into rural market ? Mobiles specially designed according to Indian market Weaknesses’ No corporate brand building campaign. ? Confusing tagline. ? Low brand image as compare to nokia. ? Poor after sales service with just 450 service centers in the country. ? Fewer products targeting high end customers. Opportunities There is a huge opportunity there in the market for the company as the Indian mobile market is quit price sensitive and growing in a grate pace. The company with its new and innovative ideas and with value for price strategy can really do well in this market having heavy potential Threats Though there is a huge potential in the Indian market for mobile phone the competition is also getting tougher day by day new player entering the market. Earlier there were fewer companies like Nokia, Samsung, and LG etc but now there are around 72 companies which provide mobiles in the countries among them some are also have good brand image like Onida, Spice, i-ball etc Beside this low priced chinies sets are also a main threat for the company and big boys’ like Nokia and Samsung are also coming with low end phones with good features and there brand name can help them to get benefit from this also. Finding and suggestions From the above study the finding can be pointed as mentioned below: ? The company is the 3rd largest in the company after nokia and Samsung ? The company is first to invent some new features. ? The company has a high presence in the rural market. The company strategy is to give value for money with its cheap mobiles with compare to its competitors. ? The company’s distribution marketing is impressive. ? The company has already made its presence in abroad. ? The company has currently 23 domestic offic es, 40000 retailers and around 450 service stations across India. ? The company is going to increase its business with some tie up with international telecom companies as well wants to increase its market share to become second largest company in the country. Suggestions ? The company needs to increase its no of service centers in the country. ? Need to provide good after sales service to customers ? Need to be more informative regarding the product features. Need to maintain the current growth rate. ? Need to promote the brand to create brand awareness among the people ? Need to more innovative with new players coming to the market. Conclusion Till very recently, Micromax was seen as a second grade brand with hardly any brand value. But with the recent reports listing the figures in the company’s favor as well as the huge branding done by the company itself along with the interesting product portfolio has taken the brand to a respect position. And the position is still is ve ry promising for the future. For a company which still has not been listed on any exchange, a turnover of about 1500 Cr. can be termed as huge. Certainly the company has the potential to be a threat to the foreign giant as it has been successful in studying the Indian mindset better. But still there is log way to go for the company due heavy change in demand and due to the innovation of new technologies day by day. References Books and journals ? Marketing research project â€Å"Content analysis Brand recall of Ad’s in IPL-3 by Group-J (09-11)†. ? Marketing fundamentals by Kottler. ? Nielsen Info. From the official website of The Nielsen Company. ? Economic Times ? Business Economics ? Business world (9th Dec 2010) Web sites like ? www. micromaxinfo. com ? www. google. com ? www. yahooanswers. com ? www. draftfcbulkacomstrat. com ? http://en. wikipedia. org ? www. 2dix. com

Wednesday, March 4, 2020

Biography of Christopher Columbus, Italian Explorer

Biography of Christopher Columbus, Italian Explorer Christopher Columbus (c. October 31, 1451–May 20, 1506) was an Italian explorer who led voyages to the Caribbean, Central America, and South America. His exploration of these areas paved the way for European colonization. Since his death, Columbus has been criticized for his treatment of Native Americans in the New World. Fast Facts: Christopher Columbus Known For: Columbus completed four voyages to the New World on behalf of Spain, preparing the way for European colonization.Born: October 31, 1451 in GenoaDied: May 20, 1506  in Castile, Spain Early Life Christopher Columbus was born in Genoa (now Italy) in 1451 to Domenico Colombo, a middle-class wool weaver, and Susanna Fontanarossa. Though little is known about his childhood, it is assumed that he was well-educated because he was able to speak several languages as an adult and had considerable knowledge of classical literature. He is known to have studied the works of Ptolemy and Marinus, among others. Columbus first took to the sea when he was 14 years old, and he continued to sail throughout the rest of his youth. During the 1470s, he went on numerous trading trips that took him to the Aegean Sea, Northern Europe, and possibly Iceland. In 1479, he met his brother Bartolomeo, a mapmaker, in Lisbon. He later married Filipa Moniz Perestrello, and in 1480 his son Diego was born. The family stayed in Lisbon until 1485, when Columbus wife Filipa died. From there, Columbus and Diego moved to Spain, where Columbus began trying to obtain a grant to explore western trade routes. He believed that because the earth was a sphere, a ship could reach the Far East and set up trading routes in Asia by sailing west. For years, Columbus proposed his plans to the Portuguese and Spanish kings, but he was turned down each time. Finally, after the Moors were expelled from Spain in 1492, King Ferdinand and Queen Isabella reconsidered his requests. Columbus promised to bring back gold, spices, and silk from Asia, to spread Christianity, and to explore China. In return, he asked to be made admiral of the seas and governor of discovered lands. First Voyage After receiving significant funding from the Spanish monarchs, Columbus set sail on August 3, 1492, with three ships- the Pinta, Nina, and Santa Maria- and 104 men. After a short stop at the Canary Islands to resupply and make minor repairs, the ships set out across the Atlantic. This voyage took five weeks- longer than Columbus had expected, as he believed the world was much smaller than it is. During this time, many of the crew members became ill and some died from diseases, hunger, and thirst. Finally, at 2 a.m. on October 12, 1492, sailor Rodrigo de Triana sighted land in the area of what is now the Bahamas. When Columbus reached the land, he believed it was an Asian island and named it San Salvador. Because he did not find any riches here, Columbus decided to continue sailing in search of China. Instead, he ended up visiting Cuba and Hispaniola. On November 21, 1492, the Pinta and its crew left to explore on its own. On Christmas Day, the Santa Maria wrecked off the coast of Hispaniola. Because there was limited space on the lone Nina, Columbus had to leave about 40 men behind at a fort they named Navidad. Soon after, Columbus set sail for Spain, where he arrived on March 15, 1493, completing his first voyage west. Second Voyage After the success of finding this new land, Columbus set sail west again on September 23, 1493, with 17 ships and 1,200 men. The purpose of this second journey was to establish colonies in the name of Spain, check on the crew at Navidad, and continue the search for riches in what Columbus still thought was the Far East. On November 3, the crew members sighted land and found three more islands: Dominica, Guadeloupe, and Jamaica, which Columbus thought were islands off of Japan. Because there were still no riches to be found, the crew went on to Hispaniola, only to discover that the fort of Navidad had been destroyed and the crew killed after they mistreated the indigenous population. At the site of the fort, Columbus established the colony of Santo Domingo, and after a battle in 1495 he conquered the entire island of Hispaniola. He then set sail for Spain in March 1496 and arrived in Cadiz on July 31. Third Voyage Columbus’s third voyage began on May 30, 1498, and took a more southern route than the previous two. Still searching for China, Columbus found Trinidad and Tobago, Grenada, and Margarita on July 31. He also reached the mainland of South America. On August 31, he returned to Hispaniola and found the colony of Santo Domingo there in shambles. After a government representative was sent to investigate the problems in 1500, Columbus was arrested and sent back to Spain. He arrived in October and was able to successfully defend himself against the charges of treating both the locals and the Spaniards poorly. Fourth and Final Voyage Columbus final voyage began on May 9, 1502, and he arrived in Hispaniola in June. He was forbidden from entering the colony, so he continued to explore areas nearby. On July 4, he set sail again and later found Central America. In January 1503, he reached Panama and found a small amount of gold but was forced out of the area by those who lived there. After encountering numerous problems, Columbus set sail for Spain on November 7, 1504. After he arrived there, he settled with his son in Seville. Death After Queen Isabella died on November 26, 1504, Columbus tried to regain his governorship of Hispaniola. In 1505, the king allowed him to petition but did nothing. One year later, Columbus became ill, and he died on May 20, 1506. Legacy Because of his discoveries, Columbus is often venerated, notably in the Americas where places such as the District of Columbia bear his name and where many people celebrate Columbus Day. Despite this fame, however, Columbus was not the first to visit the Americas. Long before Columbus, various indigenous peoples had settled and explored different areas of the Americas. In addition, Norse explorers had already visited portions of North America. Leif Ericson is believed to have been the first European to visit the area and set up a settlement in the northern portion of Canadas Newfoundland some 500 years before the arrival of Columbus. Columbuss major contribution to geography is that he was the first to visit and settle in these new lands, effectively bringing a new area of the world to the forefront of the popular imagination. Sources Morison, Samuel Eliot.  The Great Explorers: the European Discovery of America. Oxford University Press, 1986.Phillips, William D., and Carla Rahn Phillips.  The Worlds of Christopher Columbus. Cambridge University Press, 2002.

Monday, February 17, 2020

Journals Essay Example | Topics and Well Written Essays - 500 words - 1

Journals - Essay Example This makes me provide my readers with information that was not fully factual. Amy Tan’s situation regards the notion of acceptance being through similarity. In this case, the situation leads to the conflict regarding accepting a personality that define an individual or unhappy with oneself because of an individual’s personality. In this case, Amy finds herself in a compromising situation that leads to a struggle. In this struggle, Amy can both sacrifice her identity and pick the identity of another person, or something that does not define the person. In effect, she struggles to determine how to fit in and find acceptance and forgetting her personality. The outcome to this struggle and the situation is that Amy is embarrassed of herself, her family, and her heritage. She cannot appreciate her heritage, but she is embarrassed since she wants to please Robert, which makes her thoughts about diversity blurred. Eventually, the outcome is that Tan was unable to appreciate who she was as she struggled to fit into the Western culture. In this case, she forgoes her traditions, the food, components of her culture, and the festivities that had defined her

Monday, February 3, 2020

Assignment Example | Topics and Well Written Essays - 250 words - 107

Assignment Example Chapter 22 is called genitourinary alterations. This chapter talks about diseases that attack the urinary tract and the genitals. The chapter further provides treatment and nursing care for victims suffering from genitourinary alterations. It also talks about the pathophysiology of these alterations. Chapter 23 on the other hand, talks about gastrointestinal alterations. These are defects that affect the gastrointestinal tract. The chapter then goes deeper to further elaborate on these alterations. The chapter then gives as ways in which we can take care of patients diagnosed with these alterations. Chapter 24 talks about respiratory alterations. These are diseases that affect the lungs and trachea; the respiratory system. These alterations hinder with the intake of oxygen in the body and may also lead to an increase in production of carbon dioxide in the body. The chapter then tells means of controlling and treating these alterations. In conclusion, upon completion of the reading of this book a student should be able to know pharmacological treatments for these alterations. Pharmacology deals with the study of drug action. Hence one should know which drug is appropriate for which disease and how the drug acts in the

Saturday, January 25, 2020

The differing historical and sociological views of childhood

The differing historical and sociological views of childhood This essay will highlight how childrens health and the laws to protect them from being exploited by employers through the introduction of Parliamentary Acts have been effective. It has also been important to discover how taking children out of the workforce impacted on society and how it was able to support them. A further issue to be investigated will be how important it was to rescue children from living rough and trying to support themselves which was taken up by Nonconformists such as Thomas Barnardo and how the National Society for the Prevention of Cruelty to Children (NSPCC) was founded (Cunningham-2006). Another aim of this assignment is to seek out how childrens health has improved through both Government and other organisations intervention. Therefore, what Government Acts were introduced to improve the living standards of the very poor and how they have been updated to deal with the problems of the twenty first century. Another part of trying to improve the lives of all ch ildren has been focused on providing all children with an education that would link into them achieving a better standard of living and being able to make a positive contribute to society. This has been a theme of Barnardos homes since Victorian times (Rose. J 1987) and is still been seen as a necessary goal in the Governments green paper Every Childs Matters (2003) and the Early Years Foundation Stage (EYFS-2007). Therefore this will be the final area discussed in how different historical and sociological views of childhood are linked to the in present day UK. Cunningham (2006) Miller et al (2002)research states that Victorian times saw fifty per cent of recorded deaths in children aged five years old and under, the biggest killers being diarrhoea, whooping cough, measles and small pox. In 1840 it became compulsory to be vaccinated against small pox; a vaccination founded in 1790 by Edward Jenner a country doctor working in a practice in Gloucestershire. He had a chance conversation with a milk maid who had contracted cow pox and she told him that folk lore said that if a person had survived cow pox they could not contract small pox. His vaccine was an important discovery as small pox was the biggest killer in Victorian time; in todays terms it claimed as many lives as cancer or heart disease. During this period ten percent of the population suffered from the disease in rural areas, this rose to twenty percent in towns and cities who contracted the virus and subsequently there was a higher death toll due to overcrowded conditions. The lar gest group was of children, as one in three died. Jenners assertion was that the cow pox protects the human constitution from the infection of small pox (Health affairs, 24 No 3 2005) He called it the Speckled monster (www.Jenner museum.com-30/12/10). In 1853 an act was passed that made it compulsory that all infants under three months were to have the vaccination. If parents failed to have their children immunised they could be ordered to court where they would be fined, property confiscated and finally imprisoned. However, this did not deter some parents across all classes who continued to battle with the authorities until their children were fourteen years old and did not have to have the vaccination. This was because many parents feared that the conditions in which the procedure was carried out were not sterile. Their fears were well founded as there was evidence that other disease were spread e.g. erysipelas, syphilis and scrofula (Baxby, small pox vaccination). Although Jenner gave this vaccination to the world for free, the doctors charged for this service therefore many poor people, who were amongst the most vulnerable, could not afford it. If doctors had not charged for this vaccination, small pox would have been under control a lot soon than it was. (www.History Learning Site.co.uk-30/12/10). However, childrens survival rate did increase as they got older although other health factors came to the forefront. Life expectancy was reduced due to the hazard of death at work, from dust in mines, quarries, barns, mills and bakeries alongside many accidents involving using dangerous equipment. In 1842 the mines act (Maybin.J, 2003) was passed so that no child under ten years old or woman were to work underground in mines but this did not stop them from working above ground where the conditions were not much better. Many acts were also passed in the late eighteenth and early nineteenth century that tried to control the hazardous, and what proved in many cases the fatal occupation of chimney sweeps or climbing boys as they were called (Cunningham, H 2006). All these previous acts proved ineffective and it took a court case in 1875 about an eleven year old boy, George Brewster who died when sweeping a flue at Fulbourn Hospital in Cambridge. The post-mortem showed that George had suf focated, his head was congested and he had large levels of black powder in his lungs and windpipe. Lord Shaftesbury then put forward another bill to parliament, this time with success. This ended what the Times newspaper called the worst public scandals of the Kingdom. (Strange, K.H, 1982) Other Acts of Parliament were also passed to try and safeguard children in cotton mills and factories over a period of time e.g. 1802 Health and Morals of Apprentices Act and the Factory Act of 1819 (Maybin,J.2003) but no provision had been ordered for these acts to be enforced. Things did not really improve until 1832 when thousands of children and adults marched to York to listen to speakers calling for a ten hour day act. The outcome of this was the 1833 Royal Commission on the Employment of Children in Factories Act (Maylin, J.2003) which said that no child under nine years of age could work in a factory and it also said that the eight hours older children spent at work had to be matched with eight hours of time spent in school until they were fourteen years old. This was supposed to be implicated by inspectors even thought there were only four for the whole of Britain. However, their work did go some way to put into place regulations that refined a system that progressed through the century. This meant that children spent equal amounts of their time in work and in school until 1918 (Cunningham-2006). Although these acts gave children more rights they were also the cause of other problems for society and the policy-makers. The poor law amendment act of 1834 (PLAA) was still in place, which was a problem for certain authorities who had to care for the children as the work they were allowed to carry out was getting more difficult to find. However, factory masters in Northern England and the Midlands needed children to work their machines in these remote sites. This led to the London authorities who were in charge of the poor houses, to take these factories needs as an opportunity to send cartloads of children to these valleys to work. One boy, Robert Blincoe tells of how 80 girls and boys were promised Roast beef and plum pudding ,but instead were forced to work 14 hours a day, were regularly beaten and given insufficient food .( Cunningham, H.2006) Thomas Barnardo became one of the most famous men in shaping childrens history in Victorian Britain. He arrived in London from Ireland in 1866.The city at the time was coping without much success with the effects of the Industrial Revolution. London was over populated had bad housing, poverty, massive unemployment, and an outbreak of cholera had just ripped through the East End of London.3,000 people had died leaving many children without family, homeless and also many were left with terrible injuries sustained from accidents in factories. Barnardo was appalled at the site of these unfortunate children and in 1867 set up a ragged school, so called because of the condition of the childrens clothes, in the East End of London for poor children to receive some basic education. A young boy Jim Jarvis from the mission showed Barnardo round the streets one cold night, children were sleeping on roofs huddled together for warmth. This sight effected Barnardo greatly and he decided to dedicate his time and efforts to helping destitute children. In 1870 Barnardo opened the first home for boys in Stepney Causeway. One evening a boy, John Somers was turned away from the home because it was full. He was found two days later dead from malnutrition and exposure. The home from that day had a sigh which read No Destitute Child Ever Refused Admission. Barnardo opened a home for girls in Barkingside which housed 1,500 girls. The aim of these homes was by the time children left they had a skill to help them make their way in the world and make a contribution to society. Boys learnt a craft or trade, girls learnt domestic skills. Barnardo believed that family life was the best for children to be bought up in. He started the first fostering scheme boarding out children to well to do families; he also started a scheme to board out babies born to unmarried mothers. The mothers worked in service nearby so they could still see their off spring. Victorians looked upon poverty, something t hey had helped to create, as shameful. They believed it came about through vice and laziness. Thomas Barnardo felt that all children, no matter what background they had come from deserved a chance and the best start in life . A philosophy that still inspires the charity today. Even though Barnardo was seen as a benevolent person there were still those who opposed him and tried to undermine his efforts. He was accused of having liaisons with a prostitute, falsifying photographs by dressing children in ragged clothes and miss using funds. All this was unfounded.(Cambridge University 1998) In 1946 The Curtis Report was published it was a national report on children deprived of a normal home life. Children were acknowledged as the nations responsibility. This report was the backbone of the Childrens Act of 1948 which placed local authorities responsible for the care of homeless and those children in need. Another Act that helped to change history and the plight of children for ever is the National Society for the Prevention of Cruelty to Children. The Reverend George Staite caused a public stir in writing a letter to the Liverpool Mercury dated 1881 in it he asked Whilst we have a society for the Prevention of Cruelty to Animals, can we not do something to prevent cruelty to children? This statement summed up the callous way the late Victorian era still treated its children. Social attitudes of Victorian people saw a very distinct line between public and private lives. Lord Shaftesbury, who himself had campaigned successfully for the Mines Act of 1842, warned Reverend Staite against trying to help protect children using the legal system. Shaftesbury said the evils you state are enormous and indisputable, but they are of so private, internal beyond the reach of legislation. However by 1884 The London Society for the Prevention of Cruelty to Children was born. Lord Shaftesbury was given the post of President and the Reverend Benjamin Waugh and Reverend Edward Rudolf were joint honorary secretaries. Waugh lived in Greenwich in London, and after seeing the high levels of child cruelty in the area, wanted to draw public and government attention to the unnecessary suffering of the children. The London Society lobbed parliament hard and succeeded in changing the law through what was called Childrens Charters. These charters reduced the parental powers. The society recognised that most neglect and abuse happened at home. An annual meeting was held in 1889 and the name of the society was changed to the National Society for the Prevention of Cruelty to Children. Queen Victoria became patron and Waugh the director. In 1889 the society had thirty two branches across the UK. Inspectors were paid by raising funds. They investigated reports of abuse and neglect usually from neighbours. The public had finally got behind this Act and by 1901 the NSPPC had 250 inspectors and had had over 50,000 complaints. The NSPPC continues to uphold the traditions set in place by its founders; it acts as an independent voice of children and young people to this day.(Hendrick,H.2003) With more children now attending school scientific studies showed that were serious health issues. These studies lead to the 1906 Welfare Act .Until this Act was in place free school meals for children of poor families were suggested but optional so some local authorise did not provide them. By 1914 150,000 children were getting one good meal a day. These studies also paved the way for the 1907Act that meant that all children who attended school were entitled to a free health check. The floor in this Act was that not all children went to school and were still working more times than not to keep their family from poverty. In 1986 a National Childhood Vaccine Injury Act (NCVIA) came into effect in the UK and a similar attitude to that of the Victorians recurred with parents having concerns about links between vaccinations specifically the MMR and neurological problems. Research was headed by Dr Andrew Wakefield at the Royal Free Hospital London. The research suggested that there were links between the MMR vaccination and autism in children. It went on to also make possible links to bowel disease. Two reports in1998 and 1999 looked at the evidence from Dr Wakefields team and concluded that firstly there was no evidence to link the MMR to autism or bowel disease and secondly that there was not enough information available to cause concern about the safety of the MMR vaccination. The Department of Health did acknowledge that the final decision was with the parents or guardian of the child but they had no hesitation to advice the use of the MMR vaccine. In 2001 (WHO) the World Health Organisation came out in a report supporting the MMR vaccine (MacLeod-Brudenell 2004). Even though things have improved for children from Victorian times, things are still not ideal for our children of today. Poverty is still a major concern in the 21st century .Three times as many people are living relative poverty compared to 1979. Families are experiencing high levels of divorce, separation and traditional networks decrease(DSS 1999a).These changes have an adverse impact on childrens emotional well-being and physical health. Children who live in families experiencing relative poverty are; less likely to eat healthy, to be breastfeed for any length of time, to do well in school and more likely to have childhood accidents, to have parents that smoke and have parents that suffer from depression. After the death of an eight year old girl ,Victoria Climbie, she was tortured and killed by her aunt and partner. Lord Laming chaired a public inquiry it asked how in the 21st century this little girl could have been failed so miserably. After the Laming Report, a minister for children,. The government published the green paper Every Child Matters.(DfES 2003)The spirit of this paper is positive. This policy outlined the care that needed to be in place to protect our children including the National Service Framework(NSF) for childrens health, Sure Start for families with children under five, improve access to health food, and reduce child poverty.(Miller,L.2002) In conclusion, from Victorian days up to modern times there have been pioneers who developed vaccinations such as Edward Jenners small pox inoculation to Lord Shaftesburys law to protect the chimney sweep boys. However, any changes no matter how well intended have had some serious implications to families ability to survive poverty. Further, even though there were laws to ensure the authorities did take care of the poorest in society, reforms to protect children from working had serious implication to their ability to fulfil their role.

Friday, January 17, 2020

Fahrenheit 451 Essay

In the book Fahrenheit 451, Beatty claims that â€Å"If you don’t want a house built, hide the nails and wood† (61). * What Beatty means here, is that if people don’t want society to have knowledge, then all knowledge-bearing materials must be destroyed, which in this instance, are books. Books give people knowledge and more complications, which he claims can make people less happy. Ignorance is bliss because every character in Fahrenheit 451 who discovers the truth is in immediate trouble, and completely loses their control on life. Clarisse is a character who finds herself in trouble because of awareness of the truth. For example, Clarisse says â€Å"Oh, they don’t miss me, I’m antisocial. I don’t mix. It’s so strange. I’m very social indeed† (29). She cannot fit in with her peers because of her education, and has a hard time â€Å"socializing† at all. A child who is incapable of making friends due to higher education is a very troubling experience for anyone. Beatty also says â€Å"Clarisse McClellan? We’ve a record on her family. We’ve watched them carefully. Heredity and environment are funny things. You can’t rid yourself of all the odd ducks in just a few years† (60). Because of Clarisse’s family background, and their history, Beatty and the rest of the firemen keep a very close eye on her family. Her entire family is looked upon as social outcasts because of their lack of ignorance. Clarisse later disappears from society. Clarisse is separated and discriminated against, and for this, she was not even able to function in society due to her education. Even more troubling, are the events that occur at Mrs. Blake’s house. Mrs. Blake held in her possession an entire library of books, and the fire department is called to have them destroyed (36-38). By the time the fire department got there, and pumped kerosene all over the entire house, she refuses to leave the house. She said â€Å"You can stop counting† as the firemen continued to count and give her time to evacuate the house before burning it (39). She wants them to stop wasting their breath and allow her to remain in the house while it was burned. The woman on the porch reached out with contempt to them all and struck the kitchen match against the railing† (40). The entire house is burned, with her in it. The woman committed suicide, due to her education and presence of the books. She is so befuddled by the content in the books, that when educated, she refused to even live any longer once her source of knowledge was burned. Being burned to death is about the most cruel way to die, and Mrs. Blake did all this only because she had been educated. Also, Faber found himself getting into several problematic situations involving his lack of ignorance. Faber was once an English teacher, meaning that he was very highly educated, because he had the permission to educate students (74). Faber is one who was around during the time where books were starting to be deleted from existence. He had the knowledge, and the ability to stand up for what was right, but never did. Faber has had to live with his guilt for several years now, just wishing he would have done something different, all because he was educated and enjoyed reading. If Faber would have never been educated, he wouldn’t waste his time worrying about the past! During a huge fight between Beatty and Montag, Beatty says â€Å"Well-So there’s more here than I thought. I saw you tilt your head, listening. First I thought you had a Seashell. But when you turned clever later, I wondered. We’ll trace this and drop it on your friend† (118). Beatty is threatening to bring harm to Faber, for being associated with Montag. He plans on taking both of them to jail, at this point. Faber was about to get serious jail time or more serious punishment, just for being associated with someone who was trying to become smarter! It’s very troubling to have the want to be educated, but be punished for the thirst for more education, which is exactly what happened to Faber. However, the best example of someone whose life is destroyed by the absence of ignorance and the presence of books, is Montag. Montag, the protagonist has a life of order in the beginning of the book, he says â€Å"It was a pleasure to burn. It was a special pleasure to see things eaten, to see things blackened and changed† (3). Montag enjoys his life of destruction at first, and nobody is directly harmed by it. After discovering books, this all changed. Montag eventually loses it, kills Beatty (119), and runs from the law (137-179). Montag lost everything: his wife, his house, his job, his friends, his entire life! Montag’s life was most affected by the presence of books, and the deletion of all previous ignorance, because with the addition of education, Montag’s life became a complete misery he wished to get out of.

Thursday, January 9, 2020

Homelessness And Mental Health And Substance Abuse

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